Privacy Policy
1. Introduction
This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UK GDPR and the Data Protection Act 2018.
2. Information We Collect
We may collect the following personal data:
- Name and contact details (address, email, phone number)
- Payment and transaction information
- Order history
- Website usage data (via cookies)
- Communications with us
3. How We Use Your Data
We use your data to:
- Process and deliver your orders
- Communicate with you about your orders
- Provide customer support
- Improve our website and services
- Comply with legal obligations
4. Legal Basis for Processing
We process your data under the following lawful bases:
- Contract – To fulfil your order
- Legal obligation – For accounting and regulatory compliance
- Legitimate interests – To improve services and prevent fraud
- Consent – For marketing communications (where applicable)
5. Sharing Your Data
We may share your personal data with:
- Delivery and logistics providers
- Payment processors
- IT and website service providers
- Other companies within our group, where necessary for:
- Order fulfilment
- Customer support
- Internal administration
- Business operations and reporting
All group companies will process your data in accordance with applicable data protection laws and this Privacy Policy.
We do not sell your personal data to third parties.
6. Data Retention
We only retain personal data for as long as necessary, including for legal, tax, and accounting purposes.
7. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Data portability
- Withdraw consent at any time (where applicable)
To exercise your rights, please contact us.
8. Data Security
We take appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.
9. Cookies
For details on how we use cookies, please refer to our Cookies Policy.
10. Third-Party Services
We may use third-party providers (such as payment processors or finance providers like Klarna). These providers process data in accordance with their own privacy policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
12. Contact Us
If you have any questions about this Privacy Policy or your data, please contact us via your website contact details.
13. Group Company Data Use
Where applicable, your information may be shared within our group of companies to ensure efficient operation of our business.
This may include:
- Managing orders and stock across multiple entities
- Providing customer service support
- Internal reporting and administration
All such processing will comply with the UK GDPR and Data Protection Act 2018, and your data will not be used for unrelated purposes without your consent.
